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Ready-to-use GTM setup: server-side tracking for Shopify

Written by

Ivanna Holubovska

Updated Sep 2, 2026 comments

In this article, you will find step-by-step instructions for installing the Stape Conversion Tracking app for Shopify and configuring server-side tracking using the Setup Wizard.

How to set up server-side conversion tracking on Shopify 

➡️ Step 1. Create web and server GTM containers

➡️ Step 2. Create a Stape account and host your server container on Stape

➡️ Step 3. Add and set up Stape Conversion Tracking app for Shopify 

➡️ Step 4. Configure Setup Wizard

If your Shopify store targets users in the EU or other privacy-regulated regions, you should also configure a consent management platform. We have a detailed guide on how to set up a consent banner with Pandectes using server-side GTM.

➡️ Step 5. Test and publish GTM containers

Simply open the tags to make sure they include all the necessary data and run Preview in both web and server GTM containers. 

Trigger the events on your website and check whether tags work successfully. Once confirmed, publish the changes to activate the setup.

With automatic event creation and Stape’s Setup Wizard, you get a ready-to-use GTM setup for Google, Meta, TikTok and more platforms.
For more details on debugging and monitoring your server-side tracking setup, refer to our guide.

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Written by

Ivanna Holubovska

Content writer

Ivanna is a Lead Content Manager at Stape and a certified author on Clutch and KyivPost. She writes high-quality content on server-side tracking to help businesses optimize strategies and analytics.

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