​MacroActive is a New Zealand-based company that provides a customizable coaching platform for fitness and wellness professionals. Founded in 2015 and headquartered in Auckland, MacroActive enables trainers and influencers to create their own branded apps and deliver personalized programs in nutrition, training, and mindset. The platform supports scalability by offering tools for content delivery, customer engagement, and business automation, allowing creators to expand their reach and manage their businesses effectively. ​