Check out the comparison of TikTok Events API and TikTok Events API Gateway. Learn which option is best for server-side tracking and integration with TikTok’s platform.
TikTok Events API Gateway is the most convenient way to set up server-side tracking for TikTok. Bypass ad blockers, boost ad effectiveness, and extend cookie lifespan for better tracking.
In 2021, TikTok is the hottest social media app with over 1 billion monthly active users. That is why most marketers decide to bring it into their advertising strategies. People use TikTok on their mobile phones more than anywhere else. For quite a while, only Facebook was talking about Apple’s recent privacy updates. Only this time, new iOS tracking restrictions will also apply to TikTok ads. Because of the iOS restriction, TikTok custom audiences and events do not include people who opted out of tracking in iOS 14.
