Google Customer Match tag

With the Google Customer Match tag, you can send audience data to Google advertising platforms via the Data Manager API. With this tag, you can efficiently manage your Customer Match lists by adding or removing users.

Benefits of the Google Customer Match tag

• Automated Customer List management. The tag allows you to create and update Customer Match lists in Google Ads automatically. No need for repeated manual uploads of CSV files containing audience data.
• Improved ad targeting. By providing first-party data to Google Ads, the platform can analyze it and generate audience lists, helping you reach high-intent users more effectively.
• Detailed audience segmentation. Advertisers can use the tag to convert first-party customer data into precise audience segments, which can be included or excluded in campaign targeting.

Useful links:

• How to Configure Google Customer Match Tag by Stape
• Google Customer Match by Stape in Template Gallery
• Set up automatic Google Customer Match Lists
• Google Data Manager API Connection