Product Feed power-up

Product Feed is a new Stape power-up that facilitates profit on ad spend (POAS) tracking in server-side GTM. Instead of sending revenue (what the user paid), you can send actual profit to analytics and ad platforms.

The key idea is simple: profit data should never live on the frontend or in the data layer. With Product Feed, profit values are stored securely in Stape’s storage. When an event reaches your sGTM container, Stape matches product IDs from the event with the catalogue, calculates profit (based on fixed values or percentages you provided), and sends the final number to the platform you need.

See this guide to learn more about how to track POAS with Stape’s Product Feed.

How to set up the Product Feed power-up

1. Log in to your stape.io account.

2. Select your sGTM container on the dashboard.

3. Click Power-ups and the Use button next to the Product Feed panel.

4. Toggle the Product feed switch.

5. There are three options to upload products to the catalogue:

• Add a new entry manually. Click Add product → select Manually → enter Product ID, Value Type, and Value.
• Upload via CSV. Click Add product → select Upload CSV → select your CSV file → enter CSV delimiter, Value type, Product ID, and Value.

• Upload via link to a CSV feed. Important: using this option overwrites any existing product data (i.e., if you previously entered data via other options). Also, as long as this option is enabled, you can’t edit the stored product data manually. Toggle the Auto sync switch → enter your Link to CSV file, CSV delimiter, and How often to update → then enter Product ID, Value Type, and Value.

Testing the Product Feed power-up

See this guide for more information about setting up Product Feed and how to test that it works correctly.