Google Customer Reviews tag

The Google Customer Reviews tag from Stape helps you display Google's opt-in survey banner to customers when they finish checkout.

By integrating this tag into your Google Tag Manager web container, you can automatically capture high-quality feedback without manual code changes or complex scripts.

This tag supports 2 primary actions: 

• Survey Opt-in Display. Triggers the Google survey banner on your thank-you page, inviting customers to share their shopping experience while it’s still fresh in their minds.
• Product Review Collection. Captures specific product identifiers (GTINs) to gather detailed feedback on individual items. It helps you build a stronger reputation for your catalog.

Benefits of the Google Customer Reviews tag

• Valuable feedback collection. Up-to-date user feedback is key to improving your products and services. This tag makes it easier to get more reviews by showing the survey naturally as the final step of the customer journey.
• Credibility boost. Verified Google reviews increase transparency and build customer trust. Positive ratings and reviews displayed in Google Search and Google Shopping ads improve your brand’s reputation and influence purchases.
• Streamlined automation. Easily configure when the opt-in banner appears via GTM. Make sure the survey is delivered consistently, saving you time and reducing the risk of errors.
• Customizable UX. Take full control of the customer journey by adjusting the banner position and display language. In this case, the survey feels like a native part of your website, wherever your customers are located.
• Precision auditing. With integrated BigQuery and console logging, you can monitor every request and response in real-time to make sure your feedback pipeline is performing at its peak.

Useful links:

• Google Customer Reviews tag in the Template Gallery.
• How to set up the Google Customer Reviews tag.