mare interno: accurate e-commerce tracking with Stape server-side setup

mare interno, a Japanese data-tracking agency and Stape’s official partner in Japan, was approached by a client facing a challenge. A cosmetics manufacturer, running their e-commerce site on EC-CUBE — a popular local CMS — noticed that the purchase data in EC-CUBE didn’t match what appeared in GA4. The marketing team needed a solution for more accurate tracking. 

That's where mare interno stepped in, using Stape’s solutions to help the client optimize their tracking setup and ensure data accuracy.

Data discrepancies between EC-CUBE and GA4 limited accurate marketing insights. The company lacked an in-house system manager, so every fix required external help. They needed a simple, reliable way to make tracking accurate again.

mare interno provided a solution that included:

The setup only took one day. Verification took longer since the site used EC-CUBE and an external CDN, but with Stape’s support, they got it working smoothly.

After implementation, the team checked their Stape Analytics dashboard, and the difference was clear.

Now, their client’s GA4 data accurately reflects what happens in their EC-CUBE store. 

mare interno is the first official Stape partner in Japan. They also created localized setup know-how for EC-CUBE, helping other Japanese brands improve tracking accuracy without hiring technical specialists.

After seeing strong results, mare interno plans to expand Stape’s server-side tracking to other platforms, including Shopify Japan.

The client’s client-side setup was losing conversions and valuable event data because of browser restrictions and ad blockers.

By implementing a managed server-side GTM via Stape, mare interno ensured that all tags and identifiers ran reliably on their client’s EC-CUBE store.

Using Stape Analytics, they validated full data recovery and performance stability.