Twitter CAPI can be a great addition to your server-side tracking stack. Though the authorization process for Twitter CAPI is incredibly complicated for now, other logic works highly similar to FB or TikTok conversion APIs: you can send custom or standard events and use web+server or server tracking only.
If Twitter simplifies the authentication process, the stape team will update the tag to work with GCP.
So all you need to set up Twitter CAPI is:
- Consumer Key and Consumer Secret;
- Twitter ads CAPI access;
- OAuth Token and OAuth Token Secret.
You can read more detailed information in our article. And in case you need help, please do not hesitate to contact us!
In this guide, I will talk about how the Twitter conversion API works and how to set up the Twitter CAPI tag in server GTM.
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Learn how to set up LinkedIn Conversion API using the server Google Tag Manager.
