Klaviyo Lookup variable checks for the 'kx' cookie in the user's browser, which links to their Klaviyo profile. If found, it makes an API call to retrieve user data such as email, phone number, and names. This enriched data can then be used in server-side tags to enhance targeting and user profile alignment across marketing platforms, improving cross-channel personalization and coordination of marketing efforts.
Klaviyo Tag for the Google Tag Manager server container is a custom tag that will help you to add new users, send events and parameters from your site to Klaviyo. With this tag, you don’t need to ask your developers to set up the integration. Using this custom tag for the Google Tag Manager server container, you can integrate Klaviyo using the server container events and parameters. The power of Klaviyo cannot be underestimated when it comes to how much revenue it can make for your business, which is why we want you to know about this latest development from us.
Discover how to implement the Klaviyo Lookup variable in Google Tag Manager server container to retrieve valuable user information based on 'kx' cookies.
