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Facebook Conversion API for Unbounce

The Facebook Conversion API for Unbounce is a tool that allows marketers to have more control over the conversion tracking process. It can be used in conjunction with the browser tracking or on its own. 

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Benefits of Facebook Conversion API for Unbounce:

  1. Pre-built templates for the GTM web and server container
  2. Sending user data for the server events
  3. Facebook event deduplication setup

Useful links:

    1. Facebook Conversion API for Unbounce

    2. How to set up Google Tag Manager Server Container

Relevant blog posts

Jun 4, 2021

Facebook Conversion API for Unbounce

Accurate tracking is getting more problematic because of privacy restrictions. With Apple’s iOS 14 update, users will be asked to opt out of or opt in for tracking on iOS devices. Studies show that around 90% of users will choose to opt out of tracking. It means that tracking pixels won’t work for 90% of iOS users. This article will describe how to set up the Facebook Conversions API for Unbounce so that Facebook and Instagram tracking still work accurately.

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