To make the Xandr integration easy for you, we created a Xandr tag for the server Google Tag Manager.
Xandr's capabilities in technology, automation, data and identity solutions, and a partnership-first strategy can help you run complex and massive programmatic advertising campaigns.
Xandr tag doesn’t depend on 3rd party cookies, thus making tracking conversion accurate as it is.
With server-side, you can precisely manage what data is given to each vendor and ensure that they do not scrape any information about website users without your consent. That guarantees you total data control and security. Another essential advantage is website page speed optimization.
1. How to set up Xandr tag using server Google Tag Manager
2. How to set up server-side affiliate tracking using server Google Tag Manager