Spotify Conversions API tag

Spotify Tag for server GTM container allows users to set up integration between Spotify and Google Tag Manager on the server side. With the help of Stape’s tag, you can track conversion data more precisely, minimizing the impact of ad blockers and browser restrictions.

The tag includes automatic mapping of event names and formatting of parameters, simplifying the process of sending Spotify events.

Benefits

• Improved data accuracy. Server-side tracking reduces issues commonly faced with client-side tracking, such as ad blockers and browser privacy restrictions, resulting in more precise data.
• Better website performance. The tracking scripts are loaded on the server instead of users’ browsers, which allows for loading website pages faster, delivering a smoother customer experience.

• Simplified privacy compliance. Switching to server-side tracking provides higher control over the data collection process, making it easier to comply with data regulations requirements such as GDPR and CCPA.

Useful links:

• Spotify Conversions API tag in GTM Template Gallery
• How to set up the Spotify Conversions API tag