Facebook Conversion API for Shopify

Facebook has introduced a new API that allows Shopify stores to use Facebook's conversion tracking. This solution helps marketers track which marketing efforts lead to the most conversions on their websites and optimize those campaigns accordingly. Facebook conversion API for Shopify is essential for businesses looking to increase sales with social media marketing and PPC campaigns.

Benefits of Facebook Conversion API for Shopify:

  1. Setting up FB CAPI for any event on the site (for Shopify Plus users)
  2. FB event deduplication
  3. Sending user parameters for the server events

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