The Effinity tag, developed by the Stape team, helps you track sales and leads for the Effinity partner network. By moving your affiliate tracking from the user's browser to a secure server environment, you know that every conversion is correctly attributed, regardless of browser restrictions.
This tag supports 2 primary actions:
Page View. Automatically captures tracking parameters from the URL and saves them in a first-party cookie for later use.
Conversion. Sends a secure server-to-server request with detailed conversion data directly to Effinity.
Maximum sales reliability. The server-to-server method bypasses ad blockers and intelligent tracking prevention that often hide sales in traditional browser tracking.
Extended attribution window. Affect the amount of time for attributing events to a specific affiliate partner - customize how long a visitor is "remembered" (30 days or else). For example, if a user clicks an affiliate link and completes a purchase 30 days later, the conversion is still credited to the partner who brought them to your site.
Full data control and compliance. Manage exactly what data is shared with Effinity through built-in consent settings. The tag supports advanced reporting via auto-mapping, which pulls order values, currencies, and product details from your event data.
Precision auditing. With integrated BigQuery and console logging, you can monitor every request and response in real-time to ensure your affiliate pipeline is performing at its peak.
