Data variable

If you are using Data Tag to store user data between the site pages, this custom variable will help to extract data that was stored by the data tag.

Benefits of using Data variable:Copy link to this section

1. Store user or event data in a local storage
2. Extracted stored data on any website page
3. Use this variable to send user data to Facebook, Google Analytics, etc.

Useful links:Copy link to this section

     1. Sending Data From the Google Tag Manager Web Container to the Server Container

     2. How to set up Facebook Conversion API.