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FreeGTM variables

Data variable

If you are using Data Tag to store user data between the site pages, this custom variable will help to extract data that was stored by the data tag.

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Benefits of using Data variable:Copy link to this section

  1. Store user or event data in a local storage
  2. Extracted stored data on any website page
  3. Use this variable to send user data to Facebook, Google Analytics, etc.

Useful links:Copy link to this section

     1. Sending Data From the Google Tag Manager Web Container to the Server Container

     2. How to set up Facebook Conversion API.

Relevant blog posts

April 01, 2021

Sending Data From the Google Tag Manager Web Container to the Server Container

In this article, I want to show you how to use Data Tag. This custom tag sends parameters from the Google Tag Manager Web Container to the Server Container. When used together with the Data Client for the Google Tag Manager server container, it allows sending data layer variables, custom parameters, and other data from the web to the server container. As a result, Data Client retrieves information from the Data Tag into the Google Tag Manager Server Events.

November 27, 2021

How to easily maintain Facebook Test ID in your Google Tag Manager Server container

We've all faced the inconvenience of managing Facebook Test ID. Here's how you can utilize the lookup table variable for this!

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