Free

Data variable

If you are using Data Tag to store user data between the site pages, this custom variable will help to extract data that was stored by the data tag.

Try for free

Benefits of using Data variable:

Store user or event data in a local storage
Extracted stored data on any website page
Use this variable to send user data to Facebook, Google Analytics, etc.

Useful links:

1. Sending Data From the Google Tag Manager Web Container to the Server Container

2. How to set up Facebook Conversion API.

Relevant blog posts

Nov 12, 2020

How to Set Up GA4 Tracking Using Google Tag Manager Server-Side Container

In this article, I will describe the advantages of using GA4 and GTM server tagging. You can use it as a step-by-step guide on how to send events to GA4 via the GTM server container. As for eCommerce/enhanced eCommerce, I will cover it in another article.

Sep 21, 2023

Google Tag, Configuration and Event Settings Variables in web GTM

Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.