FreesGTM tags

Adform tag

Adform specializes in providing solutions for digital advertising. Their services primary focus lies in leveraging data for a competitive edge, gearing up for a future without cookies, and offering strategies for sustainable trading.

To simplify the Adform integration process, we have developed an Adform tag specifically for server-side Google Tag Manager. These are the advantages you can get:

  • Lower quantity of tracking scripts on advertiser websites (as users' browsers may block numerous scripts, possibly causing longer load times).
  • Increased data collection control for Adform.
  • No effect on the speed of advertiser websites since tracking scripts are not loaded in the user’s browser.

Related to this solution

Adform tag for server-side Google Tag Manager
Jul 2, 2025

Blog

Adform tag for server-side Google Tag Manager

Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.

How to set up Enhanced Conversions for Google Ads and GA4
Sep 28, 2026

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How to set up Enhanced Conversions for Google Ads and GA4

Learn how to set up Google Ads Enhanced Conversions and server-side GA4: step-by-step configuration, use cases, and the latest Google updates.

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