Pre-built GTM container templates for Salla

The guide explains the process of implementing server-side tracking for your Salla website using Stape's pre-built GTM container template. This template makes it easier and speeds up the server-side tracking setup for Meta, GA4, and Google Ads.

Before starting, ensure you have:

• server container hosted;
• installed and configured the Salla app with Data Layer enabled.

Find out more information on how to set up server-side tagging on your Salla website in our other article.

Step 1. Download container templates

1. Download Salla templates from our GitHub.

2. Once you unzip the downloaded file and open the folder it contains, make sure you see the following:

For this article, we'll be using highlighted templates which include Meta, GA4, and Google Ads setup. 

Step 2. Import container templates into your GTM

1. You should import the templates into both your web and server containers on GTM. The process is the same across the two. You need to go Admin → Import Container:

2. Select your template file (make sure the template matches the container type - web/server).

3. Pick a workspace for this import (you can create a new one for this specific purpose).

4. Select Overwrite or Merge.

Step 3. Configure your new setup

1. Templates are fully built, so triggers, payloads, and event names are all taken care of for you. You just need to input your specific destinations, ids, API keys etc. We've tried to make it as comfortable as possible, so in both containers (web and server), you will find a folder called [Stape] _Settings.

Web:

Server:

All these variables are already referenced in tags that use them; you just need to give them proper values, for example:

1.1. Pixel ID and API token can found in your pixel settings:

1.2. To find GA4 Measurement ID: go to Admin → Data collection and modification → Data Streams.

1.3. Google Ads conversion ID and conversion label can be found when creating/editing a conversions goal in Google Ads.

• choose Use Google Tag Manager;
• copy ID and label.

Don’t forget to save your changes!

2. Once you've changed all these variables and saved them, your last step (assuming this a new container) is to add a preview URL in your server container by going to Admin → Container Settings.

Note: if the container is not new, just skip this step.

3. From here on you can test and publish your new setup! Yes, it's that easy.

We have a detailed blog post on how to debug and monitor server-side tracking configuration.

Step 4. Improve your tracking with Stape's advanced features

After implementing and testing your setup, you may want to improve tracking accuracy and reliability. Stape offers several powerful options:

• Cookie Keeper

Make sure your marketing cookies remain functional, even if they are deleted.

• Custom Loader

Strengthens Google Tag Manager and Google Analytics 4 scripts against ad blockers and ITPs by modifying the loading path of gtag.js and gtm.js.

• Custom Domain

Extends cookie lifetime by setting first-party cookies instead of third-party cookies.

Together, these features can significantly improve the efficiency and flexibility of your server-side tracking.

Conclusion

Pre-built container templates provide a quick and simple way to set up tracking, making them especially useful if you're just getting started or need a solid foundation for your future setup. From there, you can (and should) expand by adding custom events and adjusting the configuration to match your specific requirements. Happy tagging!