Rakuten is an affiliate marketing leader and is among the first ones who started to support server-to-server tracking. When using a custom domain, s2s tagging relies on first-party cookies, which live longer than third-party cookies. Increasing cookie lifetime considerably affects affiliate marketing results and affiliate commission.
When a customer clicks on an affiliate link, their click is tracked and stored as a first-party cookie in the user’s browser. When the customer completes a purchase, the order information is passed back to the Rakuten server, with the click ID from cookies and order parameters configured in sGTM.
So if you're looking for a more accurate and reliable way to track your sales, you should consider using Rakuten's server-to-server tracking.
Rakuten's server-to-server tracking uses first-party cookies to improve affiliate sales tracking, ensuring accuracy and enhanced privacy. Learn how to set it up.
Learn how to track cart changes, product views, and purchases in Voyado using sGTM. This article explains the Voyado tag setup and the benefits of cookies.
Webgains server-to-server tracking enables accurate conversion tracking through Stape's GTM container, improving affiliate campaign insights and ROI.
