Rakuten is an affiliate marketing leader and is among the first ones who started to support server-to-server tracking. When using a custom domain, s2s tagging relies on first-party cookies, which live longer than third-party cookies. Increasing cookie lifetime considerably affects affiliate marketing results and affiliate commission.
When a customer clicks on an affiliate link, their click is tracked and stored as a first-party cookie in the user’s browser. When the customer completes a purchase, the order information is passed back to the Rakuten server, with the click ID from cookies and order parameters configured in sGTM.
So if you're looking for a more accurate and reliable way to track your sales, you should consider using Rakuten's server-to-server tracking.
Rakuten's server-to-server tracking is a powerful way to keep track of your affiliate marketing performance. Here's how you can set it up using the server Google Tag Manager container.
In this article, we'll walk you through setting up the server-to-server Voyado tracking using server Google Tag Manager.
In this blog post we’ll talk about how to use Webgains tag and describe the main points of the setup.
