You might collect phone numbers in various formats from different sources (e.g., user input on a website, CRM data, etc.). To ensure data consistency and compatibility with external services that require a specific phone number format (like E.164), you can use Phone Number Formatter variable to standardize the phone numbers before processing or sending them out.
Learn how to improve data quality after implementing consent mode and anonymization using Stape’s GEO headers power-up.
Discover how to easily format phone numbers to the E.164 standard, improving data consistency across your marketing and analytics platforms.
