Mixpanel is a popular analytics platform that allows you to measure user engagement and track conversions on your website or mobile app.
Stape created a Mixpanel tag for the Google Tag Manager server container. This tag helps to measure user engagement and track conversions on your website or mobile app. Mixpanel integration is a good solution if you want to increase page speed and set cookies more accurately.
Ad blockers can detect scripts aimed at data collection and block their loading. Mixpanel tag works on the server GTM, and server-side tracking can help bypass the impact of ad blockers. Here is how it works: the tracking requests for data collection originate from your custom domain, making them harder for ad blockers to detect.
Thanks to server-side tracking required for Mixpanel tag configuration, you can set first-party cookies, which allows data to be tracked more precisely and avoids browser restrictions that limit the lifespan of cookies.
With the Mixpatel tag, you can accurately track events across both your website and app. It communicates with the Mixpanel server API for efficient user and event tracking, allowing you to customize data collection to fit your needs.
Third-party tracking scripts can negatively impact your site's speed, resulting in two key issues: a lower organic ranking and a worse user experience. With the help of server-side tracking, you can reduce the page load time as all the tags will be loaded on the server instead of the user’s browser.
Explore the transition to cookieless social media and Google Ads, targeting, and retargeting without cookies. Learn how to leverage first-party data, adopt privacy-focused approaches, and implement server-side tracking for seamless adaptation.
How to set up Mixpanel tag for server Google Tag Manager container
Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.
