JSON Response tag

JSON Response tag offers several powerful features for modifying server-side response payloads:

• Modify HTTP Responses: alter the contents of HTTP responses from your server-side GTM container before they reach end users or other systems. This includes changing, adding, or removing data within the JSON response.
• Customize Data: tailor the data returned in response to server-side requests. For instance, you can add extra information to a response or format the data in a specific manner.
• Control Data Flow: manage the data flow between your website and third-party services. By modifying response data, you ensure that only the necessary information is shared, enhancing privacy and data security.
• Enhance Performance: improve performance by adjusting the size and structure of response payloads. This is particularly beneficial for mobile or low-bandwidth environments.

Useful links:

1. JSON Response tag on Github.