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Google Ads Conversion Adjustments tag

The Google Ads Conversion Adjustments tag is a handy option if you run Google Ads campaigns and would like to adjust the conversion data after the initial conversion. For example, the order was canceled or returned after the conversion was recorded. 

With the help of Stape’s tag, you can modify the conversion data later using the Google Ads API. This tag enables you to adjust the conversion value and/or count for a specific Google Ads conversion action.

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