Yelp CAPI tag

The Yelp Сonversions API tag developed by Stape for server GTM is a handy option if you want to gain more insights into Yelp marketing campaigns. Thanks to server-side tracking, Yelp tag provides the following benefits:

• More precise data tracking that is not affected by ad blockers and browser extensions;
• Higher control over the data, which allows you easier comply with data regulations;
• Faster website load, as you won’t need to run numerous tags on the client-side.

Yelp Conversions API supports the same events as Yelp pixel and allows setting custom events tracking. Besides, with the help of a tag, you set up event deduplication.

Useful links

• Yelp CAPI tag on GitHub.
• How to set up Yelp CAPI tag.