Stape

Facebook CAPI Tag

Stape created a tag for the Google Tag Manager server container. This tag helps to set up the Facebook conversion API. The benefit of using our tag is that it works with Universal Analytics, Google Analytics, and Data Tag as data sources. Ultimately, it allows extracting conversion data from any client you want.

Benefits of stape's Facebook conversion API tag:Copy link to this section

  1. Works in Universal Analytics, Google Analytics 4, and Data Tag.
  2. Extracts event data from any client.
  3. Parses server client and automatically adds necessary parameters to the request.
  4. Sends user data to increase the match quality score.
  5. Sets up event deduplication.

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