Lez Van De Mortel is a digital marketing expert specializing in HIPAA-compliant patient acquisition for U.S. healthcare organizations. A CHPSE-certified HIPAA expert and a Google & Microsoft advertising partner, he helps providers scale safely and effectively. His proprietary Accelerated Patient Acquisition System (APAS®) enhances existing marketing strategies, optimizing lead generation, improving data-driven decision-making, and maximizing ROI while ensuring full compliance with healthcare privacy regulations.