Optizent is a digital analytics consulting firm based in Redmond, WA. The company specializes in assisting organizations with implementing and optimizing web analytics tools such as Google Analytics 4, Adobe Analytics, and Piwik PRO. Optizent offers services including web analytics audits, tag management, data integration, reporting, and dashboard creation. Additionally, they provide training programs, both online and onsite, to enhance teams' proficiency in digital analytics and data-driven decision-making.