Voyado tag
The Voyado platform now supports server-side cookies, which are beneficial in scenarios like dealing with Safari's Intelligent Tracking Prevention that caps the lifetime of client-side cookies at 7 days.
We, at Stape, created a Voyado tag for the server Google Tag Manager container, which can help you to harness the full potential of Voyado's capabilities.
With our Voyado tag, you can track cart changes and product view, track purchases and identify the users by setting a cookie with ContactId or email, for later use in tracked events.
Useful links:
Related to this solution
Server to server Voyado tracking using server Google Tag Manager
Learn how to track cart changes, product views, and purchases in Voyado using sGTM. This article explains the Voyado tag setup and the benefits of cookies.
Pub/Sub Publish tag for Google Tag Manager server container
Learn how to use the Pub/Sub Publish tag in server GTM to seamlessly send event data to Google Cloud Pub/Sub for data processing and automation.