Snapchat CAPI Tag
Snap conversion API tag for server Google Tag Manager container allows sending custom and standard events to Snap servers. Tag automatically normalizes and hashes user parameters (plain text email, mobile identifier, IP address, and phone number). It supports event deduplication. Stape handles Access Token refresh using Firestore.
Benefits of stape's Snapchat conversion API tag:Copy link to this section
- Works with any client (Universal Analytics, Google Analytics 4, Data Client, etc).
- Automatically normalizes and hashes user parameters.
- Supports event deduplication.
- For stape customers, we will handle API Access Token refresh for you.
Useful links:Copy link to this section
Relevant blog posts
How to set up TikTok Events API
In 2021, TikTok is the hottest social media app with over 1 billion monthly active users. That is why most marketers decide to bring it into their advertising strategies. People use TikTok on their mobile phones more than anywhere else. For quite a while, only Facebook was talking about Apple’s recent privacy updates. Only this time, new iOS tracking restrictions will also apply to TikTok ads. Because of the iOS restriction, TikTok custom audiences and events do not include people who opted out of tracking in iOS 14.
Feb 11, 2021How to Setup Facebook Conversion API + Events Deduplication & Hash User Data
Facebook Pixel allows you to track what users are doing on your site, collect remarketing audiences and create lookalikes. If the Facebook pixel is implemented correctly, it will feed relevant information to FB machine learning algorithms. FB ML will use pixel data to show your ads to people who are most likely to convert. For several years now, we could track events on the site via javascript code, Facebook SDK inside apps, or upload offline events. But how can you track users who installed Ad Blocker or track events outside the site? Or how can you extend a cookie lifetime? It can be done by implementing Facebook conversion API. This article will show you how to set up Facebook conversion API via Google Tag Manager Server Container.
Apr 3, 2022How to set up Snapchat Conversion API using server Google Tag Manager
Want to learn how to set up the Snapchat Conversion API using server Google Tag Manager? Look no further! In this blog post, I will talk about everything you need to know.