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Snapchat CAPI Tag

Snap conversion API tag for server Google Tag Manager container allows sending custom and standard events to Snap servers. Tag automatically normalizes and hashes user parameters (plain text email, mobile identifier, IP address, and phone number). It supports event deduplication. Stape handles Access Token refresh using Firestore.

Benefits of stape's Snapchat conversion API tag:

  1. Works with any client (Universal Analytics, Google Analytics 4, Data Client, etc).
  2. Automatically normalizes and hashes user parameters.
  3. Supports event deduplication.
  4. For stape customers, we will handle API Access Token refresh for you.

     2. Snapchat CAPI tag.

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