Snap conversion API tag for server Google Tag Manager container allows sending custom and standard events to Snap servers. Tag automatically normalizes and hashes user parameters (plain text email, mobile identifier, IP address, and phone number). It supports event deduplication. Stape handles Access Token refresh using Firestore.
In 2021, TikTok is the hottest social media app with over 1 billion monthly active users. That is why most marketers decide to bring it into their advertising strategies. People use TikTok on their mobile phones more than anywhere else. For quite a while, only Facebook was talking about Apple’s recent privacy updates. Only this time, new iOS tracking restrictions will also apply to TikTok ads. Because of the iOS restriction, TikTok custom audiences and events do not include people who opted out of tracking in iOS 14.
Apr 3, 2022Want to learn how to set up the Snapchat Conversion API using server Google Tag Manager? Look no further! In this blog post, I will talk about everything you need to know.
