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Server-side Mailchimp tag

We created a Mailchimp tag for the Google Tag Manager server container to simplify Mailchimp integration. This tag allows GTM containers to send events to your mailing list, create or update contacts. The main benefit of this tag is that it's simpler than previous iterations because all the work is done through the Google Tag Manager server container. No coding needed.

Benefits of Server-side Mailchimp tag:

  1. Effortless Mailchimp integration — all inside the GTM server container
  2. No need to rely on developers
  3. Automated emails based on user data

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