Server-side ActiveCampaign tag is an excellent way to tag users in your database. It allows for more accurate tracking of information and optimizing the sequence of emails you send out. You can easily integrate ActiveCampaign and your website by using only Google Tag Manager server containers.
We created an ActiveCampaign tag for the Google Tag Manager server container to help connect websites with ActiveCampaign. The benefit of using this tag for the server container is that you can fully integrate your website with ActiveCampaign without the help from developers. Now, you can set up the integration using the Google Tag Manager Server container. The ActiveCampaign tag for the Google Tag Manager server container allows tracking events, creating or updating contacts, or both.
Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.
Learn how to set up server-side tagging for your custom site through Meta Events Manager.
