Roqad is helping revolutionize digital advertising through actionable insights about anonymized users. They equip companies with the specific knowledge and tools required to overcome these challenges and achieve their business objectives while respecting the strictest privacy regulations around the world.
Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.
Safari's ITP update reduces cookie lifespan. Discover how Stape's Cookie Keeper and Own CDN solutions enable first-party cookies and maintain tracking accuracy.
BigCommerce is an e-commerce platform that helps businesses manage stores and optimize marketing with server-side Google Ads conversion tracking.
