We developed the tag for the server Google Tag Manager to make the Refersion s2s integration process simpler.
Refersion is dedicated to giving advertisers and affiliates the greatest possible conversion tracking experience. Refersion is constantly concerned with using the finest and most dependable conversion monitoring systems, since this is essential for success in affiliate marketing. Due to ITPs, adBlockers, and the limited usage of third-party cookies, conversion tracking becomes difficult.
With the help of our tag you can easily implement Refersion tracking in server Google Tag Manager. By doing that you will receive lots of advantages, such as increased pagespeed, better protection and control of the data, a better understanding of results from affiliate marketing, etc.
1. How to set up Refersion tag using Google Tag Manager
2. Extend cookie lifetime using server-side Google Tag Manager