Integrate Google Tag Manager with Google Cloud using the Pub/Sub Publish tag to enable efficient event tracking and cloud data processing.
If you're tracking events such as purchases or sign-ups, you might want to send this data to Google Cloud for additional processing, analysis, or integration with other systems. With Pub/Sub, you can direct these events to Google Cloud services like BigQuery for analytics or to a Google Cloud Function for customized processing.
Learn how to create a Google Service Account and connect it to your Stape container in this step-by-step tutorial. Doing so will allow you to integrate server Google Tag Manager with BigQuery and Firestore.
Learn how to use the Pub/Sub Publish tag in server GTM to seamlessly send event data to Google Cloud Pub/Sub for data processing and automation.