Piwik has already gained significant popularity thanks to its robust data control and high privacy compliance. It’s a reliable alternative to common analytics tools like Google Analytics 4 (GA4) or Mixpanel.
Thanks to Piwik Pro Tag, you can easily integrate Piwik into your server-side Google Tag Manager. The integration of Piwik Pro into server will bring a lot of benefits compared to client-side:
More accurate data. The tag is independent of third-party cookies, so any limitation (ad blockers, browser restrictions) won’t affect the data you get.
Higher data security. You control all the data that is being collected from your website visitors, so you can be sure you won’t break any data protection laws like GDPR.
Faster website load. With server-side tracking you don’t need any JavaScript codes on your webside (as client-side requires). These codes make pages load slower, their removing can speed up the website load up to 72%.
Piwik Pro Tag installation is easy as a breeze. Try it yourself to reap the benefits of next-level data tracking.
