Outbrain s2s tag can simplify Outbrain server-to-server tracking setup and help overcome scenarios when Outbrain pixel fails. For example, when a user enables AdBlocker or modifies privacy settings in the browser.
Outbrain sGTM tag sets 1st party cookies with a unique user identifier when pageview event triggers. Once a user converts tag sends a postback URL back to Outbrain with conversion events data.
Learn why server-side affiliate tracking is crucial and follow our step-by-step guide to set up Google Tag Manager affiliate tracking for conversion tracking.
Outbrain is a content platform that boosts engagement, optimizes ad campaigns, and improves data accuracy with server-to-server tracking integration.
Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.
