Outbrain s2s tag can simplify Outbrain server-to-server tracking setup and help overcome scenarios when Outbrain pixel fails. For example, when a user enables AdBlocker or modifies privacy settings in the browser.
Outbrain sGTM tag sets 1st party cookies with a unique user identifier when pageview event triggers. Once a user converts tag sends a postback URL back to Outbrain with conversion events data.
Learn why server-side affiliate tracking is crucial and follow our step-by-step guide to set up Google Tag Manager affiliate tracking for conversion tracking.
The Stape team created Outbrain s2s tag for the server Google Tag Manager container, making implementing Outbrain s2s tracking more straightforward. In this article, we'll walk you through the steps of setting up the server GTM tag for Outbrain and describe how Outbrain s2s tag works.
Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.
