Free

Outbrain s2s tag

Outbrain s2s tag can simplify Outbrain server-to-server tracking setup and help overcome scenarios when Outbrain pixel fails. For example, when a user enables AdBlocker or modifies privacy settings in the browser.

Outbrain sGTM tag sets 1st party cookies with a unique user identifier when pageview event triggers. Once a user converts tag sends a postback URL back to Outbrain with conversion events data.

Try for free

How Outbrain s2s tag works:

On Pageview event tag stores Outbrain Click ID parameter inside the outbrain_cid cookie.
Conversion tag sends a request to the post back URL with specified conversion event data.

Useful links:

1. Outbrain s2s tag template

2. How to set up Outbrain server-to-server tracking using sGTM

Relevant blog posts

Dec 5, 2021

How to set up server-side affiliate tracking using server Google Tag Manager

Why you should set up server-side affiliate tracking. Plus, a step-by-step guide on how to set up server-side affiliate conversion tracking using server Google Tag Manager.

May 23, 2022

Outbrain server-to-server tracking using sGTM

The Stape team created Outbrain s2s tag for the server Google Tag Manager container, making implementing Outbrain s2s tracking more straightforward. In this article, we'll walk you through the steps of setting up the server GTM tag for Outbrain and describe how Outbrain s2s tag works.