Outbrain s2s tag

Outbrain s2s tag can simplify Outbrain server-to-server tracking setup and help overcome scenarios when Outbrain pixel fails. For example, when a user enables AdBlocker or modifies privacy settings in the browser.  

Outbrain sGTM tag sets 1st party cookies with a unique user identifier when pageview event triggers. Once a user converts tag sends a postback URL back to Outbrain with conversion events data.

How Outbrain s2s tag works:

  1. On Pageview event tag stores Outbrain Click ID parameter inside the outbrain_cid cookie.
  2. Conversion tag sends a request to the post back URL with specified conversion event data.

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