The Object Builder Variable is used to create objects. This type of variable allows you to construct and structure data in the form of JavaScript objects within the GTM environment.
Using the Object Builder Variable, you can define properties and their respective values to create a structured data object. This is particularly useful for organizing data and creating complex data structures that can be used for tracking, data layer manipulation, or passing structured information to tags and other variables within your server-side GTM setup.
Find out how Type Convertor Variable works and how to set it up in server Google Tag Manager container.
Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.
Stape has developed an Object Builder Variable for server GTM to create and organize data as JS objects. See our end-to-end guide to set it up in a few simple steps.
