GTM variables

Object builder variable

The Object Builder Variable is used to create objects. This type of variable allows you to construct and structure data in the form of JavaScript objects within the GTM environment.

Using the Object Builder Variable, you can define properties and their respective values to create a structured data object. This is particularly useful for organizing data and creating complex data structures that can be used for tracking, data layer manipulation, or passing structured information to tags and other variables within your server-side GTM setup.

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