Microsoft Advertising Connection is the solution that allows Stape to handle your oAuth tokens for the Microsoft platform. With its help, Microsoft authentication is fully managed on the Stape side, which significantly eases the process of setting the Microsoft Ads Offline Conversion tag. Additionally, with Microsoft Advertising Connection, there is no longer a need to create an app in Azure.
You can find the Microsoft Advertising Connection in the “Connections” tab of your Stape admin account. Click “Sign in” for Microsoft Advertising and use a Microsoft account with access to the Microsoft Ads account for which you want to configure the Bing Ads Offline conversion tag.
Set up Bing Offline Conversion tracking using Stape sGTM tag to track both online and offline conversions, enhancing campaign optimization and ROI.
Consent Management for Microsoft Ads ensures GDPR compliance. Learn how to implement Bing Ads conversion tracking with UET tags and consent mode.
