JSON HTTP Request tag sends a POST request to your URL with a JSON body with all event data that came to the GTM client. There is also an ability to add your custom request headers and data.
Also, tag changes “-” symbol in keys to “_”. That is done because many systems do not work with nested objects and our tag tries to work with all systems out of the box. These transformations apply only to event data that comes from the client. If you use the “Additional Options” setting of the tag, the keys that you fill in will be used without any modification.
A common issue for data analytics and sales managers is the accurate tracking of user behavior and conversions. And often, they might face a problem that seems to have no solution. Or alternatively, there are no developers who can do this, and the next update of the site is planned only for next month.
Understand how to modify the behavior of server Google Tag Manager tags depending on the consent state in web Google Tag Manager.
Stape has created an HTTP Lookup Variable for server GTM to customize and enrich the data you get. Check out our end-to-end guide for setting it up.
