HTTP Lookup variable can be used for making HTTP requests. This enables server GTM to retrieve data from external APIs or other web services as part of its processing.
Find out how Type Convertor Variable works and how to set it up in server Google Tag Manager container.
Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.
Stape has created an HTTP Lookup Variable for server GTM to customize and enrich the data you get. Check out our end-to-end guide for setting it up.