Using FB offline conversion tag for the sGTM container, you can now set up offline conversion easier and cheaper than before. It's one of the ways to boost your FB campaign results and improve attribution.
You can upload offline event data to Facebook, which will match events to people who saw or clicked FB ads. If FB can identify a person and match them with the ad, it will count the event as a conversion towards the ad campaign.
The logic of the FB offline conversion tag is exceptionally similar to the stape's FB conversion API tag. But there are some additional parameters and steps required to set up FB offline conversion tag that are covered in our article.
Set up Facebook offline conversions using server-side GTM in simple steps. Improve attribution and campaign results with first-party data.
In this blog post we’ll explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.
Set up Bing Offline Conversion tracking using Stape sGTM tag to track both online and offline conversions, enhancing campaign optimization and ROI.
