Facebook Conversion API Gateway is a new and easy way to set up FB CAPI. You can set up FB CAPIG in 3 minutes, all without any developer or Google Tag Manager skills!
Conversions API Gateway uses a cloud server to send server events to Facebook based on the web FB events. Meaning that to make FB CAPIG work, you need to have web Facebook tracking.
Facebook Conversion API Gateway allows linking as many pixels and domains to a single FB CAPIG, but all these pixels and domains should be managed by one Facebook Business Manager.
You can use Stape's hosting for Facebook Conversion API Gateway. We offer a 1-day free trial for FB CAPIG. Stape will create an Amazon Web Service EC2 instance with predefined values and CloudWatch.
1. Facebook documentation
2. How to set up Facebook Conversion API Gateway
Facebook Conversion API Gateway is FB’s newest approach in setting up Conversion API and looks like it’s the easiest one. It is required to have Amazon AWS (only AWS for now) for hosting server events. FB CAPIG receives events from the browser and sends them to the Conversions API. With FB CAPIG, you won’t need to set up event deduplication, send user parameters and events from the server. Another huge advantage is having multiple domains/pixels within a single instance of Conversions API Gateway. Multiple pixels work only if they are located under the same Facebook Business Manager.