The Consent Parser variable, developed by Stape, helps you decode and understand the complex consent strings used in Google Consent Mode v2. By translating these encoded signals on your server, you can ensure that your tracking tags accurately reflect user choices in real time.
This variable performs one essential action:
Consent Decoding. It automatically captures the “gcd” parameter from incoming web requests or event data and decodes it into a clear, readable format that other tags in your server container can understand.
Stay compliant with ease. Consent Parser variable makes sure that your website follows privacy laws like GDPR and CCPA by letting you collect only the data users have actually agreed to share.
Simpler tag control. Easily manage which server-side tags, like analytics or ads, are allowed to fire based on the user's current consent preferences.
Build user trust. Respect your visitors' privacy choices while still gathering important data when consent is granted, showing your users that you take their preferences seriously.
