Channel flow tag for the server Google Tag Manager container records users first, last, and all in between source/medium into the browser cookies.
You can use the Channel Flow tag to determine affiliate conversion win or conversion rate. It can also be helpful to enrich data in Google Analytics, Facebook. etc.
1. Helps to track affiliate conversion win.
2. Affiliate commission rate.
3. Enrich Analytics and CRM data with user channel flow.
This post will cover the use of a custom tag for the google tag manager server container to track users first, last, and all in between source/mediums.
Optimize lead tracking with Facebook Leads Tag in sGTM. Automate data collection from your CRM to Meta, enhance attribution, and improve conversion accuracy.
