Channel flow tag for the server Google Tag Manager container records users first, last, and all in between source/medium into the browser cookies.
You can use the Channel Flow tag to determine affiliate conversion win or conversion rate. It can also be helpful to enrich data in Google Analytics, Facebook. etc.
1. Helps to track affiliate conversion win.
2. Affiliate commission rate.
3. Enrich Analytics and CRM data with user channel flow.
This post will cover the use of a custom tag for the google tag manager server container to track users first, last, and all in between source/mediums.
Learn how to send lead ads data from the CRM to Meta Conversion API using Facebook lead tag for server GTM.
Stape Analytics is an effective tool for looking back and seeing how you benefit from switching to server-side tracking. Check the blog post to see examples of server-side results.
