Channel flow tag for the server Google Tag Manager container records users first, last, and all in between source/medium into the browser cookies.
You can use the Channel Flow tag to determine affiliate conversion win or conversion rate. It can also be helpful to enrich data in Google Analytics, Facebook. etc.
1. Helps to track affiliate conversion win.
2. Affiliate commission rate.
3. Enrich Analytics and CRM data with user channel flow.
1. How to use channel flow tag.
2. Channel flow tag template.