Stape created Awin s2s tag for the Google Tag Manager server container. This tag helps to set up Awin server-to-server conversion tracking. It allows storing the awc URL parameter inside the awin_awc cookie and firing the purchase event with all needed parameters.
     1. Awin tag template.
     2. How to use Awin s2s tag.
     3. How to use channel flow for Awin s2s tag.
This post will cover the use of a custom tag for the google tag manager server container to track users first, last, and all in between source/mediums.
Here you can find how to set up Awin, a global leader in affiliate marketing, server-to-server tracking using server GTM and why server-to-server communication is necessary.
Learn how to set up server-to-server (s2s) tracking in the server Google Tag Manager, as well as its benefits and possibilities.