Stape created Awin s2s tag for the Google Tag Manager server container. This tag helps to set up Awin server-to-server conversion tracking. It allows storing the awc URL parameter inside the awin_awc cookie and firing the purchase event with all needed parameters.
1. Awin tag template.
2. How to use Awin s2s tag.
3. How to use channel flow for Awin s2s tag.
This post will cover using a custom tag for the google tag manager server container to track users first, last, and all in between source/mediums.February 18, 2022
In this blog post, I want to discuss how to set up Awin server-to-server tracking using server GTM and why server-to-server communication is necessary.