Stape created Awin s2s tag for the Google Tag Manager server container. This tag helps to set up Awin server-to-server conversion tracking. It allows storing the awc URL parameter inside the awin_awc cookie and firing the purchase event with all needed parameters.
This post will cover the use of a custom tag for the Google Tag Manager server container to track users first, last, and all in between source/mediums.
Use GTM server-side tracking for Awin. Ensure accurate conversion data and fair affiliate commissions with our GTM setup and testing guide.
Server-to-server tracking via Google Tag Manager improves data accuracy, performance, and privacy by bypassing client-side scripts. Learn how to set it up.
