FreesGTM tags

Server-side Awin tag

Stape created Awin s2s tag for the Google Tag Manager server container. This tag helps to set up Awin server-to-server conversion tracking. It allows storing the awc URL parameter inside the awin_awc cookie and firing the purchase event with all needed parameters.

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Benefits of stape's Awin tag:Copy link to this section

Stores the awc URL parameter inside the awin_ awc cookie.
Conversion tag sends the HTTP request with the specified conversion data.

Useful links:Copy link to this section

1. Awin tag template.

2. How to use Awin s2s tag.

3. How to use channel flow for Awin s2s tag.

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