Server-side Google Tag Manager can help you move your Google Ads conversion tracking tags from the webpage to the server. It can also reduce code on a page, improve load times, and enhance the accuracy of conversion tracking, which may lead to advanced campaign performance.
Want to track the results of your Google Ads (AdWords) campaigns? Then you need to see what users were doing on the site after they clicked on your ad. The typical user actions include submitting a contact form, adding something to a cart, or completing a purchase. What if you decided to move your tracking to a server-side? In this article, I’ll show you how to set up Google Ads (AdWords) conversion tracking using Google Ads tag for the Google Tag Manager server container.
Learn how to use the server Google Tag Manager to track and attribute offline sales back to your Google Ads campaigns.
Discover how to optimize your advertising ROI by using server-side Google Ads tracking on your BigCommerce site. Get accurate data, bypass browser limits, and boost conversions!
