Server-side Google Tag Manager can help you move your Google Ads conversion tracking tags from the webpage to the server. It can also reduce code on a page, improve load times, and enhance the accuracy of conversion tracking, which may lead to advanced campaign performance.
Boost your Google Ads with server tracking. Set up conversion tracking, enhanced conversions, and remarketing for accurate data and improved performance. In this article, I’ll show you how to set up Google Ads (AdWords) conversion tracking using Google Ads tag for the Google Tag Manager server container.
Set up Google Ads offline conversion tracking via sGTM. This guide covers tag config, Google Ads connection, and required parameters like Conversion Action ID.
BigCommerce is an e-commerce platform that helps businesses manage stores and optimize marketing with server-side Google Ads conversion tracking.
