Server-side Google Tag Manager can help you move your Google Ads conversion tracking tags from the webpage to the server. It can also reduce code on a page, improve load times, and enhance the accuracy of conversion tracking, which may lead to advanced campaign performance.
1. Server-side conversion tracking in Google Ads (Adwords)
2. How to Set Up GA4 Tracking Using Google Tag Manager Server-Side Container
Want to track the results of your Google Ads (AdWords) campaigns? Then you need to see what users were doing on the site after they clicked on your ad. The typical user actions include submitting a contact form, adding something to a cart, or completing a purchase. What if you decided to move your tracking to a server-side? In this article, I’ll show you how to set up Google Ads (AdWords) conversion tracking using Google Ads tag for the Google Tag Manager server container.