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FreeGTM variables

Unique event ID variable

This variable for the Google Tag Manager web container generates a unique event ID. It’s versatile and works across any platform—not just Facebook. Use it to set up the Facebook Conversion API and event deduplication, ensuring you can share the same event IDs seamlessly between the web and server containers.

Benefits of Unique event ID variable:

  1. Ability to create a variable that generates a unique event ID
  2. Reducing any risk of duplicating Facebook events
  3. Sending the same events IDs from the web and server container

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