This variable for the Google Tag Manager web container generates a unique event ID. It’s versatile and works across any platform—not just Facebook. Use it to set up the Facebook Conversion API and event deduplication, ensuring you can share the same event IDs seamlessly between the web and server containers.
Use a Lookup Table variable in sGTM to manage your Facebook Test ID efficiently. This guide shows you how to set it up for easy debugging and production use.
This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.
GA4 event tracking helps monitor user interactions, analyze data, and optimize marketing strategies. Set up accurate data collection with ease!
