This variable for the Google Tag Manager web container generates a unique event ID. It’s versatile and works across any platform—not just Facebook. Use it to set up the Facebook Conversion API and event deduplication, ensuring you can share the same event IDs seamlessly between the web and server containers.
We've all faced the inconvenience of managing Facebook Test ID. Here's how you can utilize the lookup table variable for this!
This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.
Learn the importance of GA4 event tracking and how to set it up for better data insights. This step-by-step guide covers mapping, using a data layer, and server-side tracking with GTM to optimize your marketing efforts.
