With the help of this tag, you can send any information about user actions on your site to a channel in Slack. It allows adding variables like product and customer info inside notifications. This way, you'll be able to notify team members about new purchases or abandoned carts, etc quickly with this Slack tag for the Google Tag Manager server container.
1. Send Slack Notifications Using Google Tag Manager Server Container
2. How to set up Facebook Conversion API.
We created a tag for the Google Tag Manager server container that sends a notification to Slack. With the help of this tag, you can send any information about user actions on your site to the Slack channel. This tag allows adding variables, such as product and user information, inside the notification. You can notify your team about a new purchase, abandoned cart, or a new quote request from clients. One of the use cases of this tag is to send notifications to the sales team Slack channel about new orders immediately. You can also use this tag to monitor your site stability.