By default, the gtm.js (Google Tag Manager script) is blocked for bots. This means search engine robots and other automated services can't see or interact with the scripts you've integrated via GTM, potentially leading to missed opportunities in understanding and leveraging bot interactions.
However, with Stape's new power-up, this changes. Once you enable "Open Container for Bot Index", your GTM script becomes accessible for bot indexing. This small yet impactful feature can significantly enhance your data collection strategies, ensuring you don't miss out on any valuable interactions, even from bots.
Explore the basics of server-side tagging using sGTM. Get an understanding of all the components needed for successful sGTM implementation.
Learn how to block referral spam in GA4 and protect your data with GTM server-side tagging and bot detection tools.
