Math variable

Math Variable is a custom variable that allows you to perform basic mathematical operations, such as multiplication, division, addition, and subtraction, directly in their server-side container setups.

• Ad spend calculations: easily calculate the POAS by finding the ratio of revenue to ad spend.
• Conversion adjustments: adjust conversion values using factors or percentages.
• Custom metrics: create new analytics metrics by combining or multiplying data values.

Useful links

• Math variable on GitHub
• Math variable on the Template Gallery
• Step-by-step guide on how to configure Math variable in server GTM