Math variable
Math Variable is a custom variable that allows you to perform basic mathematical operations, such as multiplication, division, addition, and subtraction, directly in their server-side container setups.
- Ad spend calculations: easily calculate the POAS by finding the ratio of revenue to ad spend.
- Conversion adjustments: adjust conversion values using factors or percentages.
- Custom metrics: create new analytics metrics by combining or multiplying data values.
Useful links
Related to this solution
Days In Seconds variable for Google Tag Manager server container
Jan 27, 2025
Days In Seconds variable for Google Tag Manager server container
Discover how to use the Days In Seconds variable to easily convert days into seconds for precise time calculations in server-side tracking setups.
Math variable for Google Tag Manager server container
Apr 9, 2025
Math variable for Google Tag Manager server container
Perform calculations in server GTM. Use the Math variable to multiply, divide, add, or subtract values for ad spend, conversion adjustments, and custom metrics.