The greatest time to start implementing server-side integration to improve conversion tracking is right now if you consider affiliate marketing to be one of your company's traffic and conversion sources.
Stape created an Impact tag for the server Google Tag Manager to track pageviews and conversions from affiliate partners. You configure the Impact tag that sets first-party cookies. These cookies can not be blocked because they have first-party status. It results in more accurate data.
But it's not the only benefit of configuration. Try it yourself and take advantage of the server-side Impact tag.
1. How to set up Impact server to server conversion tracking.
2. Third-party cookies are about to expire. Will server-side tracking help?