Stape
SearchTry for free
FreesGTM tags

Impact tag

The greatest time to start implementing server-side integration to improve conversion tracking is right now if you consider affiliate marketing to be one of your company's traffic and conversion sources.

Stape created an Impact tag for the server Google Tag Manager to track pageviews and conversions from affiliate partners. You configure the Impact tag that sets first-party cookies. These cookies can not be blocked because they have first-party status. It results in more accurate data.

But it's not the only benefit of configuration. Try it yourself and take advantage of the server-side Impact tag.

Related to this solution

How to set up Impact server to server conversion tracking
Aug 18, 2022

Blog

How to set up Impact server to server conversion tracking

In this blog post you can learn how to set up an Impact tag to get your affiliate tracking work correctly.

Stape Analytics: measure the impact of your server-side tracking
Aug 22, 2024

Blog

Stape Analytics: measure the impact of your server-side tracking

Analyze server-side tracking with Stape Analytics. Measure data recovery, ad block impact, and browser restrictions. Prove ROI and boost data accuracy.

We have more than 100 000 happy clients

Try Stape for all things server-sideright now!